Head of Marketing

Our client is looking for an experienced Head of Marketing who can contribute to the research and development phase of new products as well as deliver a structured approach to launching new products to market. You will be responsible for the ownership and implementation of the marketing plan, delivering the marketing KPIs for the company. This is a results-orientated role with lead generation, product marketing and revenue generation being key metrics that are measured and essential to the company achieving its revenue goals. Having a strong digital skill set and experience in enhancing UX and customer-facing touchpoints is essential.

This position is a fixed-term contract until March 2026.

Company Benefits:

• Working Hours: 08:00 – 17:00 (40 hours), 1 day working remotely.
• 33 days annual leave including bank holidays
• Company Laptop and Smartphone Provided
• Competitive benefits package
• Flexitime
• WFH one day per week
• Early finish on Friday

Key Responsibilities:

• Working with the marketing team, the senior management and sales team to deliver an effective and successful marketing plan, ensuring the values of the business are always represented.
• Delivering a relevant and comprehensive marketing plan that delivers on the marketing KPIs, which are aligned to the business goals of the company.
• Enhancing the UX of the customer, with focus on our core customer segments –- paying particular attention to improving their resources and sales tools, which enable the sales teams to take our products to market. This includes the look and feel of all customer-facing touchpoints and materials, such as proposals and customer collateral.
• Generating relevant leads for the business to achieve its growth target.
• Supporting the growth and development into new categories and markets, by launching category-specific and sector-specific campaigns to raise our profile and generate leads.
• Supporting new product development by undertaking market and customer research.
• Launching new products to market and maximising their ROI.
• Growing the brand equity of our own brand, thus growing demand, loyalty and market share.
• Discovering potential new customer markets and executing the go to market strategy.
• Using marketing technology to deliver effective and integrated marketing campaigns.
• Writing copy in the correct tone of voice that succinctly conveys the relevant message for marketing campaigns.
• Compiling video and photographic case studies to articulate the company’s strengths and capabilities.
• Exhibition and event management.
• You will be responsible for ensuring the correct messaging and positioning of the brand.
• Managing all marketing channels and the full marketing mix, including digital; social; website; offline
• Delivering the tangible outcomes of the marketing plan, ensuring best practice whilst delivering optimal results and performance.
• Working within a budget, to deliver the plan.
• Managing key stakeholder relationships and effectively communicating with stakeholders across the business, as well as external stakeholders such as the customer and supplier.
• Owning marketing KPIs, which includes responsibility for the measurement and ROI of marketing expenditure.
• Owning and optimising marketing supplier relationships and ensuring efficient and effective use of technological and creative resources to optimise marketing programmes.
• Commissioning, conducting and using customer and market insight to best inform our plans and to ensure the customer is at the heart of all we do.
• Monitoring and benchmarking competitor marketing initiatives.

Experience and Skills Requirements

• Ability to work in a fast-paced environment
• Minimum of 3 years’ experience in B2B marketing
• CIM Professional Diploma or equivalent marketing qualification, such as undergraduate degree is advantageous.
• Experience of using marketing technology to deliver successful marketing campaigns.
• Product marketing experience.
• Very strong creative skills.
• Experience of writing and creating marketing campaigns.
• Very strong copy writing skills.
• Ability and experience of budget management is advantageous.
• Exceptional communication, presentation and interpersonal skills essential.
• Ability to work independently and within a team.
• Ability to manage workload and time independently
• Ability to drive initiatives and make things happen.
• Driven, innovative, passionate, inspiring.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.