Business Account Manager

Location:Farnham
Salary:£30,000 – £35,000 per annum DOE
Type:Permanent
Sector:Sales & Customer Service

Our client is seeking a dynamic and results-driven Business Account Manager to join their team. The successful candidate will be responsible for exceeding sales targets, managing a portfolio of accounts within the target market (approximately 100-700 seats), and driving new business opportunities. The role requires a focus on building relationships with IT decision-makers, generating leads, and executing daily sales and marketing activities. 

Company Benefits:

  • Holiday Entitlement: Enjoy 20 days of holiday to start, with an additional half or full day added each year, up to a maximum of 25 days

Key Responsibilities:

  • Achieve Monthly GP Target.
  • Make sales calls daily, focusing on both existing accounts and new prospects.
  • Conduct at least one client visit per month to pre-profiled, likely repeat business customers and prospects.
  • Generate at least two Enterprise leads per month.
  • Mail personalised marketing materials (hard copy/email) to a minimum of 100 accounts each month.
  • Register 60-100 quotes per month, closing at over 50%.
  • Build an Enterprise-specific GP pipeline valued at approximately four times your monthly sales target.
  • Build a general sales GP pipeline valued at more than six times your monthly sales target.
  • Sign up at least two new credit account customers per month, ensuring they complete the online credit application.
  • Start the day by proactively contacting all sales call follow-ups and system alerts, avoiding distractions.
  • Prioritise telesales during these windows whenever not out in the field.
  • Utilise this time for admin, planning, and marketing activities.
  • Calls should be aimed at IT decision-makers in both prospective and existing accounts.
  • Gather key information on customer infrastructure needs, plans, budgets, vendor preferences, user numbers, and strategic direction (e.g., in-house/cloud).
  • Inform clients about the full range of products and services, attempting to close deals, generate quotes, and secure up-sells.
  • Consolidate calls with personalised and informative follow-up emails.
  • Regularly clear backorders and promptly escalate issues to Customer Services.
  • Regularly review and manage vendor registrations.
  • Proactively manage contract renewals and follow-up on sales leads.
  • Maximise efficiency by leveraging Business Intelligence (BI) tools.
  • Provide accurate sales forecasts as required.
  • Study to achieve necessary manufacturer accreditations.

Experience and Skills Requirements

  • Demonstrated success in IT sales, including strong communication skills with decision-makers and experience in deal negotiation.
  • Ability to identify opportunities, close deals, and develop long-term business relationships.
  • Solid understanding of business needs, budgeting, and IT infrastructure.
  • High motivation, attention to detail, and a “can-do” attitude.
  • Excellent ability to prioritise tasks and avoid distractions, including mobile phones and social media.
  • Strong personal presentation, time management, and reliability.

Desirable:

  • Experience with SAP Business One.
  • Proficiency in Microsoft Office Suite.
  • Understanding of IT network components and how they function within a business context.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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