Digital Marketing Manager

Our client, a growing organisation is seeking a talented Digital Marketing Manager to enhance client engagement and drive business growth. This role requires a creative and strategic thinker who can take ownership of lead generation and client communication, implementing innovative marketing strategies to expand reach.

Company Benefits:

• Flexible working hours (37.5 hours per week), with working hours between 08:00 and 18:30 Monday to Thursday.
• Private health insurance.
• 30 days holiday, including public and bank holidays.
• Remote work (minimum one day per week in the office).

Digital Marketing Key Responsibilities:

• Develop and execute marketing campaigns to educate clients about services.
• Create engaging content for newsletters, blogs, social media and other communication channels.
• Organise webinars, events and broadcasts to highlight expertise and offerings
• Plan and manage paid advertising campaigns on Google, Microsoft Ads and social media.
• Optimise campaigns to maximise ROI and generate high-quality leads.
• Monitor and analyse campaign performance, making data-driven adjustments as required.
• Produce high-quality content for various marketing platforms.
• Manage and update the website, ensuring SEO optimisation.
• Maintain a content calendar for timely and consistent marketing material delivery.
• Oversee and manage the company’s social media presence.
• Create and schedule posts while engaging with followers to build an online community.
• Track and analyse social media metrics to improve engagement and reach.
• Ensure the website remains user-friendly, up-to-date and SEO-optimised.
• Implement enhancements to improve user experience and functionality.
• Design and optimise landing pages to support marketing campaigns.
• Continuously test and refine landing pages to maximise conversion rates.
• Use analytics tools to track and report on marketing performance.
• Provide insights and recommendations to the management team based on data analysis.
• Continuously evaluate and refine marketing strategies.
• Work closely with sales and other teams to align marketing efforts with business goals.
• Support and train clients in the effective use of services.
• Collaborate with external partners and vendors where necessary.
• Meet and exceed marketing targets set by the management team.
• Develop strategies to increase inbound enquiries and business opportunities.

Digital Marketing Experience and Skills Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in digital marketing, ideally within the IT or technology sector.
• Strong knowledge of paid advertising platforms (Google Ads, Microsoft Ads, social media).
• Excellent content creation and copywriting skills.
• Proficiency in SEO, SEM, and analytics tools.
• Ability to work independently and collaboratively within a team.
• Strong organisational and project management skills.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.